Social Media Marketing
Today to interact with customers while gaining their trust and loyalty you need an effective social media marketing interactions plan.
Our Social Media Marketing Process:
Our social media marketing ensures that your organization, business or non-profit gets a social media marketing campaign specifically tailored to your business’ goals.
- Discovery: Learn about your business, website and social presence, as well as your competitors in order to provide clear documented plan to be used throughout all other stages of the project.
Project Brief: Defining your Social Media Marketing goals and objectives along with all the information required to complete our discovery process.
Audience Research: We use top in keywords to target based on your overall campaign objectives and look for opportunities found in the Paid Media audit.
Competitor Analysis: Define your online competitors and determine areas to exploit and risks to avoid.
Social Audit: We create a baseline for your current social media performance.
- Strategy: Create a Social Media Marketing strategy that is comprehensive and a project plan that clearly outlines deliverables and business goals that are measurable and establish sharable content themes.
Strategy Profile: Document an actionable plan to develop and optimize across all relevant networks.
Engagement Strategy: Create rules of engagement with users and from inside and outside you organizations social community and reach out to influencers to leverage their audience and credibility.
Content Strategy: Create a content calendar of what content and what tine content will be published on each social media.
Measurement Goals: Document short and long term goals that are measurable to evaluate how your campaign is performing.
Advertising Strategy: This is optional as a paid media component across relevant social media channels.
- Campaign Setup: Implement the stated recommendations from the Profile Strategy & Content Strategy phases to hit campaign goals
Implement Content: Adjust text to align with keyword strategy on website.
Managing your Community: Following Your Strategy for Interacting with users and infuencers across all prefered social networks.
Campaign Adjustments: Campaign bids, ads, performance indicators, negative keywords and other performance enhancing adjustments.
- Reporting and Analysis: Provide regular reporting including analysis of campaign performance, Key Performance Indicators, goal tracking and adjust project plan based on results.
Social media marketing – time to engage and expand your audience across the web
We Help You Leverage Social Media to Engage With Your Audience and Increase Sales
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