Successful marketing campaigns start with thorough planning and research
to identify what your Key Performance Indicators are to ensure your unique brand goals are met.
Every website we create needs to be not only be stunning, but it must also have a purpose.
Our Services Include:
- Project Kick-Off: We meet with you to identify your business goals and brand objectives, along with a review of the necessary marketing materials needed to outline your marketing strategy. After that we will create a brief including project timeline to completion.
- Research & Analysis: As we learn more about your business, we conduct marketing research and a thorough audit of your industry to determine competition, cultural trends, define your target customer, and determine your unique value propositions that will help to make your brand stand out in the market.
- Engagement Plan: Now we lay the foundation for all future marketing plan efforts. We tailor the messages that properly communicate the personality of your brand and determine the best channels to reach your target audience, as well as defining the Key Performance Indicators that help us track and measure the results of your marketing campaigns.
- Creative Concept Development: Utilizing the established messaging we will brand and design all of the creative components needed to conduct the campaign and bring the online marketing strategy to life. From printed materials to unique collateral for each digital marketing platform, we create a cohesive plan to unify your marketing campaign across multiple outlets.
- Activation Plan: When the initial marketing strategy is in place, we will create an activation plan on how to best execute your marketing campaign. Together we will work to determine the best budget for each marketing channel, develop solid media plan, and establish a timeline to manage the deliverables of the campaign itself.
Online Marketing Strategy Process
To stand out among your competitors in your industry, the online marketing strategy you use is vital to your website’s performance and success.
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